Amazon filed a trademark on July 6th for a service described as “We do the prep. You be the chef.” The application describes the service as akin to other meal prep services like Blue Apron, saying customers will be provided with “prepared food kits… ready for cooking.”

Last month, Amazon announced that it was acquiring supermarket chain Whole Foods for $13.7 billion. The platform has been testing grocery delivery services since launching AmazonFresh in 2007, expanding to AmazonFresh Pickup and Amazon Go — a physical brick-and-mortar grocery Amazon is currently testing in Seattle without lines or checkout counters.

The trademark application says the meal kits will be frozen, prepared, and packaged kits that contain everything from meat…

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Source:: The Verge – All Posts

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