Fullcast team photo, from left to right: Bala Balabaskaran, co-founder and chief technology officer; Dharmesh Singh, co-founder and CEO; Christie Diedrick, operations manager; Roger Shanafelt, vice president of sales; Shannon Bruce, vice president of customer success; and Tyler Simons, sales operations business partner. Team members not pictured: Bryan Goodson and Shaun Fulmer. (Fullcast Photo)

The co-founders of Fullcast.io knew they wanted to create something together, but they had to wait until the timing was right.

Dharmesh Singh and Bala Balabaskaran met more than a decade ago while Microsoft employees. They both left for other jobs, then were colleagues again starting a few years ago at Salesforce, the software juggernaut that helps big and small companies organize their sales efforts. It was there that they saw an opportunity for a startup of their own. But Singh was working in San Francisco while Balabaskaran was in Seattle. That meant waiting another two years until both were back in Seattle.

Finally in November 2015, Singh and Balabaskaran launched Fullcast.io, a company that is building software to do all of the back-end work done by sales reps that’s not directly related to sales. That includes setting sales quotas, defining and assigning sales territories, the process for bringing on new customers, tracking company contacts, compiling data about sales and more. Their goal, in brief, is to do for sales operations what Turbo Tax did for calculating taxes.

It’s automating “all of that non-sexy, back-end stuff that keeps a sales team running,” Singh said.

The Bellevue-based company has eight employees. They signed their first paying customer in January 2017 and are on track to lineup $500,000 in booked revenue for the quarter that spanned February-April. Singh is Fullcast.io’s CEO and Balabaskaran is the chief technology officer.

While this is Singh’s first real startup, he’s been a mentor for the …read more

Source:: GeekWire


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