From the outside, it looks like Loewe has been having a blast over the last few years. From its famed elephant shaped leather bags to sneakers with horned tips, the luxury Spanish house hasn’t been shy about not taking fashion too seriously, at least ever since British designer Jonathan Anderson, of J.W. Anderson fame, hopped on board. While its next trick doesn’t include any new animal designs, yet, it does feature an imaginary twin, and a chic one at that. For its Autumn winter 18 campaign, Loewe has once again tapped art photographer Fumiko Imano, resulting in a playful, double take campaign inside the UNESCO headquarters in Paris.
Born in Rio De Janeiro in 1974, Fumiko’s photography was hugely influenced by her experience of moving to Japan with her Japanese parents at the age of eight. She later studied fine art and fashion photography in London, and began to make self portraits, which later evolved into collaged self-portraits with her imaginary twin. In her latest Loewe campaign, Fumiko and her twin appear alongside supermodel and maternal health advocate Liya Kebede.
To celebrate the campaign launch, Refinery29 caught up with Fumiko to find out why she shoots herself in double, and all about the fun she had on set in Paris with Liya, Jonathan and the Loewe team.
Hi Fumiko! Can you tell us why do you appear in your photographs?
I started taking pictures of myself when I was 17 or 18, questioning the way I looked and asking myself who I was. I was very self-conscious [about] the way people saw me. When I was studying fashion photography in London, I couldn’t collaborate with anyone really because I thought that if I did the result wouldn’t be mine. So I started doing everything! Modelling, make-up, photography, styling… You know the …read more