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The 15 fashion brands on Brand Finance’s list of the most valuable American brands in 2018 are valued at nearly $70 billion combined.
More non-luxury brands, such as Levi’s, than luxury brands, such as Coach, comprise the list.
Worth $28 billion, Nike dominates — it’s also the most valuable fashion brand on a global scale.

Fashion in America is a big business.

Brand Finance recently revealed the 500 most valuable American brands in 2018, and the 15 fashion brands on the list are worth roughly $69.2 billion combined.

While luxury brands such as Coach and Michael Kors make the list, they aren’t as frequent as brands that don’t identify as luxury, such as Levi’s and Old Navy.

Nike dominates — worth $28 billion, it’s the only brand on the list whose value is in the two-digit billions. That’s no surprise, considering it’s also the most valuable fashion brand in the world.

Scroll through below to see which American fashion brands are worth the most, according to brand value, which Brand Finance determined by enterprise value, branded business value, and brand contribution. We also included how each brand ranks on Brand Finance’s overall list of American brands.

SEE ALSO: The world’s top 13 fashion brands are worth $175 billion combined

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15. Converse

Brand value in 2018: $1.2 billion

Overall rank: 474

14. Timberland

Brand value in 2018: $1.4 billion

Overall rank: 434

13. Skechers

Brand value in 2018: $1.6 billion

Overall rank: 394

See the rest of the story at Business Insider …read more

Source:: Business Insider

      

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