Lincoln Navigator

Lincoln is the luxury brand of Ford, which has been struggling amid a restructuring.
After nearly being killed off after the financial crisis, Lincoln has recovered — and has scored a big sales hit with its new full-size Navigator SUV.
Lincoln is led by Joy Falotico, one of the few women running any aspect of the major auto luxury brand.

Ford’s problems have been mounting.

The auto giant has struggled over the past two years, as CEO Mark Fields was ousted in 2017 and replaced by Jim Hackett, who is now mired in an $11-billion restructuring of the 119-year-old automaker. The stock has declined 30% in 2018, even as Ford has enjoyed a sales boom for profitable pickup trucks.

Despite its struggles, though, Ford has some bright spots. And its Lincoln brand is one of them.

Lincoln’s comeback

Joy Falotico, the group vice president of Lincoln Motor Company and chief marketing officer, is one of just two women who preside over aspects of a major automotive luxury brand, with the other being Aston Martin America’s head Laura Schwab.

Falotico got the job, and the official title of vice-president, in March of 2018. Previously, she had been CEO of Ford’s captive financing arm, Ford Motor Company Credit. (She remains the chairperson of Ford Credit’s board.)

Under former boss Kumar Galhotra — he took over Ford’s critical North American operations earlier this year — Lincoln had undergone a huge brand reinvention after the longstanding luxury marque had been threatened with demise in the wake of the financial crisis.

Ford survived and re-established itself as a competitor to General Motors’ Cadillac. The brand still trailed German luxury nameplates such as BMW, Mercedes, and Audi, but with an appealing lineup of crossover SUVs and an offbeat advertising campaign starring Oscar-winning actor Matthew McConaughey expressing esoteric profundities, …read more

Source:: Business Insider


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