Amazon wants to build an army of small influencers to help sell products, particularly like its own fashion line and Amazon Echos.
Over the past few few months, a growing number of social stars have been accepted to Amazon’s influencer program.
Influencers say that revenue from the program can vary drastically — from a few dollars to $1,500 a month.
Amazon is also hands-off with how it handles helping influencers grow a presence on the platform.
Amazon is making an aggressive push to recruit influencers to sell its products, but the jury is still out on whether influencers can make real money on it.
In recent weeks, a number of “microinfluencers” have posted social posts about joining Amazon’s influencer program and a document shared with Business Insider revealed that Amazon is willing to pay anywhere from 10% to 1% commissions to influencers who promote and sell products. Amazon is especially interested in promoting its own products, so it offers a 10% commission on sales of its in-house fashion label, while for other categories like toys, the commission is only 3%.
Influencers have long struggled with driving sales from products they recommend on social media, and Amazon positions its influencer program as a way to extend the work that creators are already putting into posting on YouTube, Instagram and Twitter without a lot of heavy lifting. Amazon declined to comment on the details of its influencer program.
“With the Influencer Program, you get your own page on Amazon with a URL to showcase the products you recommend to your followers,” reads Amazon’s website. “This gives you an additional way to direct traffic to Amazon, which is especially useful where hyperlinking isn’t possible (e.g. Instagram captions or video content.)”
Read more: Amazon is now paying influencers big commissions to sell its products. We got a leaked document …read more
Source:: Business Insider