Nostalgia never looked so good. In March, International Women’s Day, Kimora Lee Simmons announced that she personally purchased her streetwear label Baby Phat with plans to relaunch come summer. But she didn’t mention that the relaunch would include Forever21. On Wednesday, Forever21 teased upcoming BabyPhat collection on Twitter, writing: “two more days until the cat is back. Stay tuned for 6/13.”

The timing couldn’t be more perfect.

“When I created Baby Phat 20 years ago, it was because women – especially women of color – had no voice at all in the streetwear category,” Simmons tells Refinery29. “It’s in our DNA that this brand is created for women, by women – which was rare then and still is today once you really look closely at who truly owns and controls many womenswear brands on the market.”

It felt like an organic time to share her big secret during her keynote at the United Nations Women Global Innovator for Change. “It’s a personal allegory for ‘look how far we’ve come’ and a reminder to women everywhere to expose young girls to entrepreneurial endeavors and bring them along with you.”

Simmons’ daughters, Ming Lee, 19, and Aoki Lee, 16, were also a catalyst for the brand’s return. “I think it’s a huge opportunity to teach by example: to always keep growing and pushing yourself to evolve,” Simmons says. “Baby Phat is our family business in a lot of ways, and I’m excited for them to participate in a hands-on way to rebuild it alongside me.”

what’s the buzz about tho 📟📟📟
✌️more days until the cat is back 🐱👀 stay tuned for 6/13~ ✨

— Forever 21 (@Forever21) June 12, 2019

The designer is planning an exciting collaboration due out this summer, and it’s inspired by some of Baby Phat’s most …read more

Source:: Refinery29


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