Impossible Foods is reportedly in the process of developing artificial fish made in a laboratory.
The brand has already found its way into Burger King restaurants across the country, as well as Cheesecake Factory and Applebee’s, with its “bleeding” plant-based burgers.
Impossible Foods employees have already been able to recreate the flavor of anchovy in a broth solely using plants.
Visit INSIDER’s homepage for more stories.
Impossible Foods has become one of the biggest names in the booming world of alternative meats, and now the plant-based meat company is diving into the fishless fish market.
The brand, which has already found its way into Burger King, Cheesecake Factory, and Applebee’s restaurants across the country with its “bleeding” plant-based burgers, is now in the process of developing artificial fish made in a laboratory, according to The New York Times.
Impossible Foods plans to work off of its existing plant-based beef recipe to create the fishless fish. The company currently uses heme, a molecule found in human and animal blood, to give its “beef” virtually identical taste and texture qualities to real meat.
“The only way we can succeed,” Impossible Foods chief executive Pat Brown told The Times, “is to make fish from plants that is more delicious than the fish that’s strip mined from the ocean.”
Read more: The Arby’s ‘megetable’ carrot made out of turkey is bucking a major fast-food trend — and they could be on to something
The brand has long conveyed its intention to delve into other synthetic meats beyond its Impossible Burgers, going as far as setting a goal to create a meat-free alternative for every animal-based food product by 2035. And now Impossible Foods is closer than ever to developing its next plant-based food.
Employees at the company told The Times that they have successfully used …read more
Source:: Business Insider