This is a preview of THE ONLINE MORTGAGE LENDING REPORT from Business Insider Intelligence.
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Despite the mortgage space representing the largest US lending market — with debt sitting at $9.2 trillion — it’s been the slowest to digitize, and incumbents have had little incentive to remove friction from the customer application process.
The customer experience has been hampered by a time-consuming process that requires spending hours filling out an application and gathering documents, a lack of transparency about the status of the process, and uncertainty about what outstanding documentation could be requested later. And with no viable challengers to the status quo, incumbent lenders had little reason to overhaul this process.
But Quicken Loans turned the mortgage industry on its head with the introduction of Rocket Mortgage, an online mortgage application that takes less than 10 minutes to complete, in November 2015. Its product simplified the mortgage process by offering a clean and quick online application form, allowing online information verification, and providing conditional preapproval within minutes. And in Q4 2017, Quicken became the largest US residential mortgage originator by volume, surpassing Wells Fargo for the first time.
Rocket Mortgage helped validate the digital mortgage sector and bring a number of other alternative online mortgage lenders to the fore. We’ve seen players like Lenda (now Reali Loans) move into mortgage purchases around the time Rocket Mortgage was introduced and better.com launch its online mortgage offering early in 2016, for instance.
And while big banks have seen their share of the market shrink since the 2008 financial crisis, they can now unlock the potential of advanced mortgage tech to act against the threat of nonbanks and alt lenders and claw back some of that lost market share.
And some large FIs, including …read more
Source:: Business Insider