Roku, a provider of smart TVs and a wildly popular streaming platform, has risen 240% since the start of the year.
Markets Insider spoke with three Wall Street analysts to dive into the metrics, initiatives, and trends that have helped elevate Roku’s market value this year.
The analysts mentioned everything from Roku’s ability to secure low-cost content, to the how the company has positioned itself to soak up subscription revenue from new streaming platforms coming to the market.
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The race to dominate the streaming world is on, with companies spending billions of dollars to acquire content rights and to build direct-to-consumer video platforms. So far, the company’s that’s grown faster than giants like Disney, Netflix, and Amazon is one that owns no content.
That would be Roku, which sells smart TVs and a wildly popular streaming player. The Los Gatos, California-based company seen its stock price explode by more than 240% since the beginning of the year.
Roku acts as an operating system for streaming. Rather than owning content, it stitches together the fragmented marketplace by providing one location to access a variety of over-the-top media services like Netflix, Hulu, and HBO. Roku also offers its own ad-supported streaming option called the The Roku Channel.
Markets Insider spoke with three Wall Street analysts about the five main drivers behind Roku’s massive jump in 2019. Here’s what they said:
(1) Every company wants a piece of TV and movie streaming, and that’s a good thing for Roku
The direct-to-consumer streaming space is about to get a lot more crowded, with the likes of Disney Plus, Apple TV Plus, and AT&T’s HBO Max expected to roll out in the coming months.
Mark Mahaney, a managing director and …read more
Source:: Business Insider