jaleh bisharat

If you can’t stop thinking about your business idea, that’s a good sign that you should pursue it.
That’s according to Jaleh Bisharat, founder and CEO of the clean beauty brand NakedPoppy. She previously worked in marketing at Amazon, Eventbrite, and OpenTable.
NakedPoppy also solved a problem that Bisharat had personally experienced: finding clean makeup products.
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Jaleh Bisharat never planned to start a company.

For over 25 years, she held executive roles at big-name organizations like Eventbrite and OpenTable. She was vice president of marketing at Amazon in the late 1990s.

But today, Bisharat is the cofounder and CEO of the clean beauty platform NakedPoppy, which makes it easier to find safe, sustainable beauty products, all algorithmically matched to your precise skin tone.

She and her cofounder, Kimberly Shenk, a data scientist and former Eventbrite colleague who has served in the US Air Force, closed a $4.1 million seed round, which they announced in July. The founders just released their first branded product, Naked Poppy Clean Liquid Eyeliner, in addition to the roughly 400 other products they offer on their site.

It didn’t occur to Bisharat until 2016, after she’d left Eventbrite and was considering her next move, that she wanted to launch a clean beauty brand, featuring sustainable makeup products without harmful chemicals. “Where was nothing I wanted to work on more, even though I knew that it’s really a lot of work to create a company out of thin air,” she said.

From there, the decision to build the company was simple, she told Business Insider. Bisharat relied on the same signs that have guided many successful entrepreneurs before her: She kept thinking about her business plan and it was the perfect way to combine her personal and professional experiences.

“I couldn’t let go of the idea,” Bisharat …read more

Source:: Business Insider


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