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In 2015, Helene Sula was employed as a marketing communications specialist for a mid-sized firm making $50,000 a year. Now she makes $250,000 as a freelance digital brand strategist and blogger.
After breaking her leg on a rock climbing trip and having to go on medical leave, Sula launched a blog as a hobby — not knowing that several years later it would be her main source of income.
Today the bulk of her revenue comes from her online course, Instagram for Success, and her blog membership fees.
The secret to her success was building up a strong email list of over 100,000 subscribers. She shares with Business Insider the email template that helped her grow her fanbase — and turn a huge profit.
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Back in 2015, Helene Sula was employed as a marketing communications specialist for a mid-sized firm, pulling in around $50,000 a year with a $5,000 annual bonus. Fast forward four years, and today she makes $250,000 a year working as a freelance digital brand strategist and blogger.

How did she do it?

Sula — who has a degree in corporate communications and had been working for six years in social media, marketing, and display advertising before she started her business Helene In Between — explains that her change in direction and fortune was precipitated by a freak accident.

In 2012, she went on a weekend rock climbing trip and was dropped during an ascent, falling 20 feet and breaking her ankle and leg. She also ended up getting pneumonia in the hospital and was having blackout spells. Though employed at the time in one of her first corporate roles at the world headquarters of Dave & Busters, where she specialized in training and quality assurance, she found herself flat on her back and unable …read more

Source:: Business Insider

      

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