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Exercise startup Peloton makes high-end stationary bikes — and over-the-top advertising geared toward the affluent.
Earlier this year, social-media users took to Twitter to poke fun at Peloton’s ads, which typically feature a physically fit person cycling in a luxurious home.

Peloton filed for its IPO on Tuesday, reporting it generated $915 million in revenue last fiscal year, which ended in June.
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Peloton is known for its high-end stationary bikes — and its over-the-top advertising.

The exercise startup filed for its initial public offering on Tuesday, and according to its prospectus, it generated $915 million in revenue its last fiscal year. Peloton first made its name with stationary bikes that connect to a tablet streaming spin classes, making it a kind of at-home SoulCycle. In fact, Peloton overtook SoulCycle in customers last year, according to data company Second Measure.

Peloton’s advertising has also gained notoriety, but for all the wrong reasons. Earlier this year, people took to Twitter to make fun of Peloton’s ads. The glossy marketing campaign featured physically fit users cycling in modern, luxurious homes that often overlook a futuristic metropolis or expansive backyard. Oh, and their Peloton is almost exclusively positioned somewhere in the middle of the room.

One Twitter user saw Peloton’s over-the-top ads as the perfect comedic opportunity.

I put my Peloton bike in the center of the panoramic living room window in my New York penthouse pic.twitter.com/ol0B3Kavif

— Clue Heywood (@ClueHeywood) January 28, 2019

I took my Peloton bike to Europe and used it on the balcony of our $2,000/night Airbnb and honestly I felt like I was flying over London, you should try it pic.twitter.com/sVjdO78MRV

— Clue Heywood (@ClueHeywood) January 28, 2019

Source:: Business Insider

      

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