Chatri Sityodtong, the founder and CEO of Asia’s $1 billion fight firm ONE Championship, has entered the American market and is in competition against the UFC.
Sityodtong’s vision for how mixed martial arts should be promoted differs wildly from what we are accustomed to with the UFC boss Dana White.
Sityodtong is inspired by the Olympics and the way it presents athletes as people who overcome adversity.
He says his ONE Championship fighters are scandal-free, family-friendly superheroes. Unlike athletes like Conor McGregor who have attracted controversy throughout the year.
This taints MMA, Sityodtong said.
ONE Championship has a huge event, it’s 100th show, on October 13 — and it will be shown live in the US.
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ONE Championship, Asia’s $1 billion MMA firm, is exporting its “wholesome” image to the US where it will compete with the UFC, a company it says controversially promotes fights using “anger, hatred, and violence.”
The 48-year-old entrepreneur Chatri Sityodtong, the founder and CEO of ONE Championship, told Business Insider his firm prides itself on having scandal-free, family-friendly athletes on its roster.
ONE Championship promotes events by presenting these fighters as superheroes, which is a contrast to the way UFC hypes fights and fighters.
Sityodtong says the UFC and its president Dana White chooses to build events using bad blood and violence. This, he told us, is at odds with the martial art traditions that developed in Asia for 5,000 years.
He told MMA Fighting earlier in the year that the west has tainted what martial arts should be about.
For example, the UFC used footage of a crime scene in the build-up to Khabib Nurmagomedov and Conor McGregor’s lightweight title fight at UFC 229 last year, showing multiple angles of the Irishman finding a metal dolly in a parking lot, picking it …read more
Source:: Business Insider