Shopping has changed a lot in the last 10 years.
The rise and Amazon and e-commerce are just a few factors that have forced traditional retailers to change the way they function.
From virtual and augmented reality and technological improvements to new e-commerce channels, here are six major ways shopping has changed in the last decade.
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Shopping is different today than it was 10 years ago.
In the last decade, shopping has gone through a serious evolution that was in no small way impacted by the rise of e-commerce, Amazon, and augmented and virtual reality, as well as the decline of the department store.
“E-commerce giant Amazon got one component right of the shopping experience — they focused on access, ease and convenience when customers wanted it,” Leesa Wytock, the group director of experience at global brand strategy firm Siegel+Gale, told Business Insider in an email.
The Amazon threat is just one of the factors spurring this shopping evolution. With the retail apocalypse ripping through the US, more than 9,100 stores are expected to close in 2019. Malls across the country are dying as department stores like Macy’s and Sears, once important anchors for mall foot traffic, are closing down for good.
Stores and brands are being propelled into a new era of shopping, one where brick-and-mortar stores must adapt to survive.
Business Insider consulted with Wytock and Brian Byer, the vice president and general manager of Blue Fountain Media, to find the six biggest changes to shopping in the last decade.
Here’s what they said:
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Source:: Business Insider