Marcelo Claure

WeWork chairman Marcelo Claure addressed employees at an all-staff meeting on Friday morning after major layoffs on Thursday.
He said focusing on six key areas, including selling new products and pitching WeWork in a different way, will help the business grow profitably.
WeWork also named four men to executive roles: chief transformation officer, interim chief marketing officer, chief product and experience officer, and chief people officer.
Claure said that in the future, WeWork will add more women to the executive team and to its all-male board.
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“It’s been three long weeks” since WeWork chairman Marcelo Claure’s last staff-wide address, he told employees at WeWork’s all-hands meeting Friday, where he outlined a path forward for the embattled office company.

In those three weeks, WeWork started layoffs, announced plans to outsource 1,000 facilities employees, and fired staff for abusing vendor policies, among other changes, as executives work to stabilize the company after a tumultuous fall.

Now, Claure told employees it’s time to move forward. He outlined how the company will do that through focusing on six pillars, and he named four men, including two from SoftBank, to executive roles.

And, marking a departure from founder Adam Neumann’s vision for WeWork as a technology company, Claure repeatedly emphasized the company’s real-estate characteristics.

“We are starting to disrupt the legacy real-estate office space,” said one of his slides. “We are in the midst of giving birth to a new category … We are the world’s No. 1 coworking and space-as-a-service platform.”

WeWork has big growth plans, according to sources familiar with the matter: it’s going to double locations in the next 10 months, thanks to an ambitious growth plan started by Neumann before he was ousted in September. The company will be in 1,200 buildings next year, …read more

Source:: Business Insider


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