mc donalds travis scott

Summary List Placement

Rapper Travis Scott has many talents. He writes, produces, and performs music, with notable hits like “Sicko Mode” and “Antidote.” Scott also has his own record label, Cactus Jack Records.

Beyond the music industry, Scott has designed clothes and shoes, collaborating with major brands like Nike.

In April 2020, Scott hosted a series of free virtual concerts on the popular video game Fortnite. Over 27 million fans tuned in and the three-day event led to a massive boost in Cactus Jack merch sales, Forbes reported.

Most recently, Scott partnered up with McDonald’s to create the $6 Travis Scott meal — a Quarter Pounder with cheese, bacon, and lettuce, and medium fries with BBQ Sauce, and a Sprite. McDonald’s released the meal on September 8 and it will be available until October 4.

Around the same time, Scott released Cactus Jack merch inspired by McDonald’s. Some items included a $250 pair of denim shorts and a $90 body pillow in the shape of the chicken nugget. Scott also stars in a commercial about the meal.

Business Insider obtained a survey of more than 700 members of McDonald’s independent National Operators Association stating that many franchisees opposed the deal because of some of Scott’s more explicit lyrics.

In an interview with Business Insider, McDonald’s Chief Marketing Officer Morgan Flatley said that the brand collaborated with Scott to reach a younger audience.

“His ability to kind of see where culture is going and have a hand in where culture is going is really unique,” Flatley said.

Here’s how Travis Scott built his brand and makes his fortune.

SEE ALSO: Beyoncé and Jay-Z are reportedly chartering an Italian superyacht that costs more than $2 million a week to rent — take a look inside

Musician Travis Scott has an estimated …read more

Source:: Business Insider


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