Tim Cook, Apple Headquarters

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Hello, and welcome to the Wednesday edition of the Insider Tech newsletter, where we break down the biggest news in tech.

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This week: For Tim Cook and Apple, it’s Lights, Cameras … Sideshow!

If you’ve been eagerly awaiting the latest iPad you may have enjoyed Apple’s “Special Event” on Tuesday. But to me, Apple’s big event was mainly a sign of how the scripted product launches that Big Tech relies upon to control the news cycle are increasingly impotent.

It’s not all bad. As my colleague Avery Hartmans noted, the abbreviated, online-only product launch is preferable to the bloated in-person events of years past.

But I think there’s something else going on too:

Now that tech is at the center of the biggest political and geopolitical dramas, product launches have become sideshows that can’t compete with the main event.

On the same day as the Apple event, Google’s top dealmaker Don Harrison testified before US Senators and defended the company’s business practices, as the search giant braces for imminent antitrust charges from the Justice Department.
Reports that the FTC’s antitrust case against Facebook is gaining steam also emerged on Tuesday.
And Facebook is still reeling from a bombshell internal memo, published by Buzzfeed on Monday, in which a departing employee detailed the company’s repeated failures to stop manipulation by governments throughout the world.

And yes, there’s the fate of TikTok, caught in the middle of the US-China tech cold war, which continued to play out in real time on Tuesday while Apple streamed.

You can catch up on the latest on TikTok, Oracle, Trump and all the other players here.

Even Apple — at its own product …read more

Source:: Business Insider

      

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