Last September, Chromat’s Becca McCharen-Tran blew her competition at New York Fashion Week out of the water with a runway show unlike any before it. The show, held at Spring Studios, was meant to celebrate her brand’s 10-year anniversary. And that it did — with an inclusive roster of models and energy that, at the time, seemed unsurpassable. And yet, after having watched the Chromat’s newest offering, a short film titled JOY RUN that was directed by Tourmaline, it’s clear that no one should ever underestimate McCharen-Tran.
On Tuesday evening, the film aired on the CFDA’s digital fashion platform, Runway 360, alongside dozens of other short films and virtual runway shows. But just like the in-person events the brand has hosted in the past, JOY RUN was a standout. The film jumps from recorded Zoom calls with guests, including trans athletes Andraya Yearwood and Terry Miller and ACLU lawyer and transgender rights activist Chase Strangio, to shots of the new collection modeled on McCharen-Tran’s “Chromat babes”: Chella Man, a trans and deaf artist who recently starred in Calvin Klein’s Pride campaign; Maya Finoh, a cultural worker known as Savage x Fatty; Jerron Herman, an artist, writer, and dancer with cerebral palsy; and Maya Margarita, a non-binary trans femme artist. Photographer Lia Clay Miller shot the accompanying campaign lookbook.
Among the looks featured in the video were bike shorts, crop tops, track pants, and face masks, all as colorful and vibrant as the playground they were modeled on. The latter are new for the brand, and are constructed specifically to protect athletes against COVID-19 spread. They come in four colors — red, blue, green, and yellow — and two cuts — pleated and seamed.
Made in partnership with Reebok, the film focuses on the important …read more