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As businesses and economies around the world reeled from the impact of COVID-19, Razer, the gaming company — which has interests in gaming hardware, software, and services, as well as virtual gaming credits and fintech — saw slow behavioral shifts that worked out in their favor, said Razer’s Chief Strategy Officer Lee Limeng.
“The last six months [proved] very interesting. With people unable to leave their homes, we noticed interesting trends,” Lee, who has been with the company since 2018, shared from his home office in Singapore. “People were really furnishing their work-from-home setup. Then we started seeing a new wave of gamers who started playing games again because they couldn’t engage in any physical sports or outdoor entertainment. We also saw parents starting to play games because they wanted to spend time with their children.”
A series of isolation-inspired posters with the words “Stay Home and Game On”was also released to encourage the gaming community — old and new — to do their part in curbing the spread of the virus.
Well-known in the gaming and esports communities for producing high-performance gaming peripherals, such as mice, keyboards, and headsets, Razer’s hardware business contributed to a healthy 86% of its total first-half revenue.
“The global ‘stay-at-home’ situation has boosted user engagement with gaming and esports to record levels,” Razer Co-founder and Chief Executive Officer Min-Liang Tan said in an August statement.
The business has grown rapidly ever since its founding in 2005, but the pandemic has taken it to new levels — though not without some challenges.
Shifting and changing the supply chain
Globally, Razer has over 16 offices worldwide, including China, with dual headquarters in Singapore and California. “When the pandemic started [in China], everyone was wondering how it would unfold. Our supply chain did encounter some disruption,” Lee said.
First, Razer tackled …read more
Source:: Business Insider