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Getting banned on social media isn’t just a nuisance for influencers and creators. Oftentimes these platforms are a huge part of their livelihood — and the longer they’re unable to create content and share it with their audience, the more money they lose out on.
Bans are often instituted by a platform for reasons including harassment, bullying, or copyright or policy violations, but they can also happen for unknown reasons or by accident.
They’re also surprisingly common: Twitter suspended roughly 925,000 accounts during the first half of 2020 alone, and, in June 2019, Instagram conducted a “meme page purge,” removing accounts with a combined reach of 30 million followers. Those pages’ creators lost out on tens of thousands of dollars in placements, sponsorships, and advertising income.
Three creators and a lawyer shared how to avoid getting removed from a platform.
Know the risks of using third-party materials
A 30-year-old influencer who goes by the name Produced By Blanco has been making music professionally since 2018. He’s worked with artists signed to major labels including Atlantic, Roc Nation, Sony, Columbia, Republic, and Universal, has 12,500 followers on Instagram, and has driven millions of views on YouTube.
Blanco told Insider he avoids terms-of-use violations, like sharing unauthorized content, by only sharing his own content or content made by artists he’s worked with.
“It’s the safest route,” Eric Lauritsen, a Los Angeles-based music industry attorney who’s represented clients who’ve been banned from platforms like Twitch and TikTok, told Insider. But creators don’t have to follow Blanco’s all-or-nothing approach as long as they understand the risks.
“To be safe, make it a policy not to use material owned by third parties,” he said. “But, if you intend to use third-party material anyway, you may be OK doing it, but at a minimum, accept the fact …read more
Source:: Business Insider