Summary List Placement

It was the last week of February 2020, and my cofounder and I raced down to the subway platform after a promising meeting with an investor and scooted onto a wooden bench. 

I grabbed my laptop, threw it open, and furiously started updating a forecasting model to answer follow-up questions about the company I was about to build. The energy in that station was palpable. It radiated from my excited cofounder, the express trains whizzing by, and the groups of tourists with Eataly bags whose thrill about their ball of burrata had nothing on the intoxicating knowledge that I was on the verge of something big — and that investors recognized it, too.

Then, a week later, as if some omniscient being had pulled the emergency brake, the world stopped. Handshakes that had been replaced by elbow taps were suddenly replaced by greetings of, “I think your mute button’s on.” 

We were first-time founders who were starting to see the seas parting, but suddenly those sea levels were rising, making the path to funding seem impassable. We already had a disadvantage as female founders. To add a worldwide pandemic to the list of barriers would seem almost comical if not for, you know, the pandemic. 

When COVID-19 hit New York City, we had barely gotten our company off the ground, having just signed our incorporation papers, and it felt inevitable that the pandemic-panicked market would force us down closer to the pavement.

But then — it didn’t. 

In mid-March, almost in an instant, the collective behavior of humans worldwide shifted to place less priority on optics and more on substance, whether in our personal lives (why get that haircut when you can spend that money for COVID-19 relief?) or in the workplace (maybe that skyscraper office in the Financial District wasn’t quite worth the …read more

Source:: Business Insider


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