It took me two years to post my first TikTok. I’d press “Record,” mumble into the camera, and hastily hit delete before anyone could see just how awkward I was on video. I took the plunge only after practicing enough to eliminate any telltale signs that I was a near-30-year-old trying to be cool. Or so I thought.
Apparently, I’m still guilty of the “Millennial pause.” After hitting “Record,” I wait a split second before I start speaking, just to make sure that TikTok is actually recording. Last year, @nisipisa, a 28-year-old YouTuber and TikToker who lives in Boston, coined the term in a TikTok about how even Taylor Swift can’t avoid the cringey pause in her videos. “God! Will she ever stop being relatable,” @nisipisa, herself a Millennial, says. Gen Zers make up a larger portion of TikTok’s base, and have grown up filming themselves enough to trust that they’re recording correctly. Which is why, as short-form video comes to Instagram (Reels), YouTube (Shorts), and Snapchat (Spotlight), the Millennial pause is becoming easier to spot.
Unfortunately for me, today’s most culturally influential social platforms are not geared around Millennials anymore, and the pause is far from the only giveaway. Millennials—and their mannerisms—defined the online ecosystem that has ruled for a decade plus, treating sites such as MySpace, Tumblr, Facebook, and Twitter as the jungle gyms in their internet playground. But now that we’re well into the TikTok era, the cracks are starting to show. Instagram and Facebook, while still popular, are attempting to capture the magic of TikTok by pivoting to videos and other ultra-sharable content that doesn’t come quite as naturally to Millennials (even ones born in the early 1990s, like me). Now that Gen Z has all the attention, the internet quirks that Millennials have called their …read more
Source:: The Atlantic – Technology