Truly Social Games CEO Cooper Dubois and CCO Patrick Tougas. Photo via Truly Social Games.
Finding the inspiration to start a company can happen anywhere, at any time. For Cooper DuBois, it was inside and underneath abandoned haciendas across the rural valleys of Mexico, where he and his friends spent days searching for treasure and gold.
After co-founding DoubleDown Interactive and selling the Seattle-based gaming company for $500 million in 2012, DuBois left two years after the sale to IGT — which sold off its DoubleDown subsidiary for $825 million in April — and took some time off. A buddy he knew had heard about potential treasure chests buried in centuries-old Mexican haciendas.
So, naturally, DuBois and his friends packed up a bunch of high-tech treasure hunting equipment and made their way to Mexico.
“We found coins and old rifles from the 1800s,” DuBois recalled. “It was kind of like Indiana Jones meets anthropology meets architecture. It was a big eye-opening experience in this wonderful world that I found super intriguing.”
It was so intriguing that when DuBois returned back to Portland, Ore., he decided to create a new startup and produce a game focused around the idea of gold mining.
Fast forward 18 months later, and Truly Social Games is gearing up to launch its first title, Planet Gold Rush. The mobile adventure game is all about the concept of treasure hunting, allowing users to find gold and play different mini games throughout the virtual world.
DuBois teamed up with longtime friend and gaming industry veteran Patrick Tougas to launch Truly Social Games, a bootstrapped startup that employs 30 people in Portland and Belarus.
When DuBois helped launch DoubleDown in 2009, the company was one of the first to make casino games for Facebook. But now he says the casino sector …read more