In January, I quit Amazon Prime because I didn’t think I was getting my money’s worth.
I didn’t miss the service for months — until I starting thinking about the deals and free delivery I was missing out on at Whole Foods.
Amazon’s Whole Foods deal is a ploy to become more fully entrenched in customers’ daily lives.. I’m living proof that it is working.
In January, I quit Amazon Prime. I just wasn’t getting my money’s worth, I decided, especially with the price hike to $12.99 a month, up from $10.99 a month.
As is often the case, many people disagreed with my decision.
“If Amazon bothers you that much to write that drivel you really ought to get a real life,” one person emailed me.
“I bet you could order one on Prime and get it in two days!!!” he added, in truly a sick burn.
Despite my alleged lack of a real life, for months I held strong in the knowledge I had made the right decision.
If I needed something on Amazon, I waited the extra days for it to be delivered. When I moved apartments, I didn’t even think about getting an Alexa device (which my roommate had preemptively banned for security reasons). And, despite the Emmys hype, I skipped the Amazon original “The Marvelous Mrs. Maisel” to rewatch Netflix’s “American Vandal.”
Then, Prime finally started rolling out its Whole Foods deals.
The first ones were admittedly disappointing. The fact that discounts for Prime members were only for items that were already on sale helped reinforce my conviction that I was right to quit. Getting $30 in free cash for Prime Day sounded nice, but not really necessary.
However, missing out on free grocery delivery nagged at me. Sure, you had …read more
Source:: Business Insider