Some luxury hotels avoid posting their most expensive and exclusive rooms online.
Many of the rooms are only available for well-connected clientele who have heard of the rooms via word of mouth — and have the funds to pay for them.
Hotels keep their rooms unlisted for a variety of reasons, including to protect their assets and to create buzz.
How are you supposed to book a room that isn’t listed on a hotel’s website?
Well, the point, as reported by Bloomberg, is that you probably can’t, unless you’re connected enough to have heard about it by word of mouth.
That’s often the case with ultra-luxurious rooms and suites that high-end hotels purposely choose to not include in their listings. There are no photographs, no descriptions, and no prices available; to anyone who isn’t in the know, it’s as if it doesn’t exist.
Hotels choose to keep these rooms secret for a variety of reasons, ranging from protection of the hotel’s assets to protection of the guest’s identity and privacy.
Then, of course, there’s the thrill of exclusivity. As The New York Times put it, hotels use these unlisted rooms “…as a way to delight valued guests or generate buzz.”
Read more: A 5-star boutique in Switzerland with a world-famous infinity pool no longer has to pay for advertising, thanks to Instagram
These rooms go by a variety of terms — owner’s suites, partnership suites — but one thing they have in common is a hefty price tag.
Take, for example, Blue Lagoon — one of Iceland’s most recognizable tourist attractions. The Retreat is a luxury hotel with 62 suites that can be booked online, some of which offer direct …read more
Source:: Business Insider