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Maelove is a “radically affordable” skin care product line priced entirely under $30.
The company was founded by a team of MIT grads (skincare obsessives, brain and cancer researchers, and chemical engineers) and used research to create formula blueprints.
Using artificial intelligence, they cross-referenced those formulas with millions of self-reported reviews to determine the best ingredients and worst ingredients for users.
The resultant $28 Glow Maker is a cult-favorite and prone to frequent sellouts.
Consumers have been quick to note the Glow Maker has a similar ingredient list to the multi-award-winning C E Ferulic Serum ($166), despite being more than $130 cheaper.
Generally speaking, most skincare is expensive. There are good options at low prices, but there are also one too many $300 night creams and pots of rare ingredients infused with gold flecks to call the genre accessible all-around.
Practically speaking, good skin care should be much easier to get your hands on. Certain ingredients just work, and it shouldn’t be too difficult to cut through the noise and formulate something that combines those proven ingredients in a basic bottle that can retail for an affordable price.
That’s what Maelove CEO Jackie Kim thought when she set out to create a “radically affordable” skin-care startup — and, in so many words, that’s what the company has seemingly achieved with the cult-favorite $28 “Glow Maker” Vitamin C serum. After four sellouts, it’s now available for preorder as the company re-ups for the fifth time.
The Glow Maker focuses on hyperpigmentation, smoothing, …read more
Source:: Business Insider