LEHI — Remember back in the early 2000s when the Palm Pilot was going to revolutionize the world?

Well, it didn’t quite happen. But while personal data assistants (the precursor to smartphones) were still the rage, entrepreneur April Feller and her husband saw an opportunity for innovation and launched some of the first products designed to protect portable electronic devices.

This week Feller was honored with an award from advocacy group Women in Consumer Technology at the behemoth Consumer Electronics Show in Las Vegas. Feller, who is now chairwoman of the board of Lehi-based BGZ Brands, received the Carol Campbell Inspiration Award for her pioneering work in leading a company that now spans multiple brands, including the flagship Bodyguardz smartphone protectors.

BGZ Brands

Lehi-based BGZ Brands has been making protection products for mobile electronic devices since the days of the personal data assistant in the early 2000s. Company co-founder April Feller was honored with an award at this week’s Consumer Electronics Show in Las Vegas.

Feller said a lot has changed since the launch of her company, with a single product designed to keep the trusty Palm PDA safe from harm.

“It was back in 2002 when we released our first screen guard for the Palm Pilot,” Feller said. “Our first big client was Dell and, at that time, there really weren’t that many companies doing what we did.”

That, of course, has changed dramatically and Feller said now, when her company releases a new idea at forums like the Consumer Electronics Show, they can count on dozens of companies showing up the following year with copy-cat products.

“To tell you the truth, it’s become a pretty tough market,” Feller said. “Things move very quickly now, compared to when we launched, and one of the reasons we’re still around is we’ve always been very …read more

Source:: Deseret News – Business News


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