5G could usher in an explosion in retailers using augmented-reality to help enhance shopping experiences for consumers.
The technology’s speed, reliability of connection, and lack of drop-out that are key to the success of virtual shopping.
Retailers are already experimenting with AR, including IKEA’s Place app, which allows customers to see how furniture looks and fits in their homes.
It should also help small retailers, who can build AR experiences around their stores to attract and retain customers.
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We’ve all been there, when the excitement of buying a piece of furniture from a shop turns to dismay on arriving home and discovering it doesn’t look quite right where you planned it — or worse, doesn’t even fit.
5G promises to consign such disasters to history, and further transform everyone’s shopping experience with virtual reality (VR) and augmented-reality (AR) technology.
IKEA has already begun to show what’s possible with AR, with its Place app enabling customers to see exactly how more than 2,000 items in its catalogue would look and fit in shoppers’ homes.
IKEA’s Leader of Digital Transformation Michael Valdsgaard calls it “magic to experience.” He says: “You see the scene as if these objects were real and you can walk around them and interact with them.”
But IKEA is only one pioneer among many. As soon as 2020, 100 million consumers will be shopping in AR online and in-store, according to a study by Gartner published in April.
For consumers, the advantages are obvious and very appealing. In-store, AR will enable shoppers to view additional information on any product simply by pointing their phones at it.
Bill Ray, a senior director analyst at Gartner, demonstrates how AR will transform such everyday tasks as buying a tin of soup: “You’ll be able to see it displayed in …read more
Source:: Business Insider