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It’s possible to turn off or limit ad tracking on your iPhone, if you’re concerned about security.
Ad tracking allows your iPhone to serve you targeted advertisements in your downloaded apps, based on your browsing habits.
You can limit ad tracking off, or turn off the feature, through your iPhone’s Privacy menus.
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There’s no way around it — advertising is everywhere, from billboards and our TVs to all the apps we have downloaded to our phones.

While this isn’t inherently a bad thing, current technology has brought up questions about personal security, and the tactics companies are using to target ads to users based on things they’ve searched for, read about, or the places they’ve been.

The iPhone’s ad tracking feature is another example of this form of aggressive advertising, and it’s all down to Apple’s Search Ads platform. These are banners or even full-page pop-ups on your iPhone or iPad that are served specifically to you, based on everything you do on your device.

Thankfully, it’s easy to limit ad tracking, or disable it altogether, in a few simple steps.

Check out the products mentioned in this article:
iPhone Xs (From $999.99 at Best Buy)
How to turn off location-based ads on iPhone

If you’re not cool with Apple tracking where you are, and serving you ads based on that information, here’s how to ensure the company can’t.

1. On your iPhone’s home screen, locate and tap on the Settings icon to open it.

2. Scroll down until you find the Privacy option and tap to open, then tap Location Services.

3. In the Location Settings menu, scroll to the bottom of your screen and look for the System Services menu and tap to open.

4. Next to Location …read more

Source:: Business Insider

      

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