Facebook is adding new verification requirements for ads on its platform about social issues, elections, and politics ahead of the 2020 US election.
Starting in mid-September, organizations will have to prove they are registered with the US government to run political ads, and a disclaimer on the ad will list them as a “Confirmed Organization.”
Smaller organizations not registered with the U.S. government can still run political ads, but they will have to provide additional verification information, and will not be listed as a “Confirmed Organization.”
While the new requirements are an improvement, Facebook still faces limitations for political ad transparency because of weak corporate ownership disclosure laws in the US, data rights advocate David Carroll told Business Insider.
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Facebook will require political advertisers to provide more information about their organization in order to run ads about social issues, elections, or politics in the US, the company said in a blog post on Wednesday.
The new requirements, which will go into effect in mid-September, are meant to bolster the platform’s security and transparency ahead of the 2020 presidential election. After Russian agents posted divisive social and political ads on Facebook days before the 2016 election, the platform began requiring anyone buying these types of ads to verify their location and identity in early 2018.
However, the changes did not go far enough. Facebook added a “Paid for by” disclaimer on political ads, but it was easily manipulated and had weak verification standards, so almost anyone could impersonate an organization or hide their true identity.
That will change ahead of the 2020 election. Facebook is requiring that organizations prove who they say they are by providing either a tax-registered organization identification number, a government website domain that matches an email …read more
Source:: Business Insider