Yume Wo Katare isn’t a conventional restaurant — it’s a dream workshop.
The only item on its menu is tonkotsu shoyu pork ramen, with the choice of two or five pieces of roasted pork chashu.
The staff encourage customers to think of the ramen as a dream. If you can finish the whole bowl, they say, then you can achieve your dream.
Insider’s Herrine Ro visited the workshop to try to finish Yume Wo Katare’s larger-than-life ramen and share her dreams.
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The following is a transcript of the video:
Herrine Ro: Oh, and that’s good ramen.
Narrator: Yume Wo Katare has a line out the door every day, and I am very curious to see what the concept’s about, what the ramen tastes like, and what this whole hype is. So, let’s go find out. Yume Wo Katare doesn’t consider itself a restaurant. Rather, it’s a dream workshop where diners not only come for the ramen but also to share something personal before they leave.
Sara Brande: You come in by yourself or with friends. We serve you a huge bowl of ramen, and you challenge yourself to finish that entire bowl. And if you can finish everything in that bowl, you have the power to achieve your dreams. And at the end of the meal, once you finish your ramen, you share your dream with the room and everybody cheers and supports you to achieve your dream.
Customer: So, first of all, it’s the best food, you know, you can find. But second of all, like, it’s really transformed my life. Like, it’s a lifestyle as well as an incredible cuisine. Yume is sort of…it’s a community, and it’s a group of people that’s about, you know, sort of making food a part of aspirations and so there’s a whole bunch of …read more
Source:: Business Insider