MOD Pizza is America’s fastest-growing restaurant chain, beating out popular chains like Shake Shack and Jersey Mike’s, according to Nation’s Restaurant News’ latest ranking.
MOD cofounder Ally Svenson recently told Business Insider that the chain never prioritized growth, instead focusing on filling a need for its customers and employees.
MOD’s purpose-driven business model, which utilizes the practice of “impact hiring,” or hiring people with significant barriers to employment, leads to a greater degree of employee enfranchisement and, therefore, better customer service, she said.
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In 2019, MOD Pizza raised a whopping $160 million with plans to open 1,000 locations total.
But MOD, currently the fastest-growing restaurant chain in America according to Nation’s Restaurant News, started off by tiptoeing onto the restaurant scene during the worst economic meltdown since the Great Depression.
It was in 2008, as the financial crisis wsa beginning, that Ally Svenson and her husband, Scott, decided to found MOD Pizza in Seattle. They set out to create a business that would have an impact and that would meet the needs of families and diners experiencing the effects of the recession.
“It’s not a logical time to open a restaurant or to launch a business. But we used it to our advantage,” Ally Svenson recently told Business Insider in an interview.
The Svensons implemented a one-price model to provide a strong value proposition for recession-era customers who had limited disposable income.
“Just building a fast-casual pizza business for the sake of building a big business was not something that justified the investment for us. But being able to build something that changed lives and had a purpose beyond its product was very interesting to us,” she said.
They envisioned their new company as making a dent in rising unemployment numbers in places where …read more
Source:: Business Insider