Casper’s generous return policy on its mattresses is costing the company tens of millions of dollars, the company revealed recently in its initial public offering paperwork.
In the first nine months of last year, returns, refunds, and discounts cost Casper $80 million — or about 20 cents of every dollar in sales it took in during that period.
The company has also had to set aside increasing amounts of money as a reserve against future returns.
In part thanks to such costs, the company is operating in the red at a time when Wall Street is increasingly skeptical of money-losing companies.
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It turns out that offering an extraordinarily generous return policy on mattresses can be super-costly.
At least that’s what Casper’s financial statements indicate. In the first nine months of last year, refunds, returns, and discounts cost the company $80 million, according to the document the company filed last week in advance of a planned public offering. That’s about 20 cents out of every dollar in sales the company took in, including those that it ultimately refunded.
“That’s a high number,” said Rob Siegel, a lecturer in management at Stanford Graduate School of Business.
Worse for Casper, that rate is going up. In all of 2018, returns, refunds, and discounts cost the company $80.7 billion, or about 18.4 cents of every dollar it saw in sales, including the amount it refunded. In 2017, such costs added up to $45.7 million, or 15.4 cents for every dollar in sales.
For its part, Casper has recognized that returns represent a significant issue. Reducing returns was one of the top initiatives it listed in its public offering document for improving its financial results.
“As a young company, we are still learning about the factors affecting customer returns and believe …read more
Source:: Business Insider