Luisa Zhou

Luisa Zhou is the creator of the Employee to Entrepreneur system, which teaches people how to leave their day job and start their own six-figure-plus business working for themselves.
She says that you can start your online business today, despite the novel coronavirus crisis, by explaining what you do, selling a solution, and talking to people about what service you want to provide.
Zhou also says to lead with free content to get clients on board, like through a YouTube channel or social media.
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“Is it OK to sell right now?”

I’d just gotten off a coaching call with some clients — men and women building their own online businesses — and this was the top concern on everyone’s mind.

I get it. No one wants to seem insensitive or be called out for being too “salesy” with everything going on in the world right now.

Want to know how I responded?

I said, “The point of a business is to provide a service that others are willing to pay for. Let me emphasize this: You are providing something that people want to pay for to help make their lives better. When you come from that place, you’re being of service. Not exploitative, negative, or insensitive.”

In short: Yes, it’s absolutely OK to sell right now.

If you’ve been wanting to start your own online business but have been holding back because you’re afraid that now might not be the right time, here are four tips to help you get started today:

1. Explain what you do

This is one of the most common mistakes that I see aspiring entrepreneurs make. They come up with a fancy-sounding description that sounds good but doesn’t have much substance.

In other words, it’s not clear what exactly the point of their service is.

No matter what’s going on in …read more

Source:: Business Insider


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