People who struggled to find an audience on platforms like Instagram have found viral success on TikTok, the video app beloved by Gen Z. Many have started to master the short-video app’s elusive algorithm.
Now, the most popular creators are being snapped up by talent agencies, and businesses are sizing up how they work with influencers to sell to TikTok’s 800 million users.
We spoke to the influencers and brands who have found success on the platform about what they’re doing right — and where TikTok could go next.
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Adam Salisbury had no clue what his colleague was talking about when she suggested he join TikTok in November 2018. “She was telling me I’d do really well on it, but I was just laughing and asking if it was something to do with clocks,” the artist says.
A month later, Salisbury was TikTok famous. Videos of his painting have more than 9.7 million likes and have earned him more than half a million followers. He has even collaborated with Disney on Mickey Mouse and Frozen murals.
New “TikTokers” like Salisbury can go viral much quicker and bigger there than on Instagram, Facebook, or Twitter. Other users can recirculate videos they like, including to other platforms. Salisbury’s time-lapse video of himself painting Captain Tom Moore, the 100-year-old veteran who raised tens of millions of pounds for the UK’s health service, had only 13,000 views on Instagram — but more than 300,000 on TikTok.
“[On Instagram] you have to have a following first and it’s hard to get a following unless you’ve got a lot of money put aside and you’re a big business who can start throwing out sponsored adverts,” Salisbury says. “With TikTok you can literally just upload a video and have a million followers the next day.”
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Source:: Business Insider