denim jeans hudson womens

When it comes to staying at home, athleisure is king.
Jeans sales are seeing sharp declines along with the rest of the apparel market, according to The NPD Group’s Maria Rugolo.
But, it’s still unlikely that jeans will go away altogether.
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As many continue to stay home amid the coronavirus pandemic, jeans are probably not their first choice for a day’s outfit.

Many people are opting for clothing that’s both functional and comfortable — maybe a blazer or blouse on top and pajama pants or leggings on bottom — so that they can both look presentable on work video calls and be comfortable while at home.

Some are choosing convenience above anything else.

“Prior to COVID, even, those who said that they were working from home were buying the same piece of clothing for work, workout and weekend,” Maria Rugolo, apparel industry analyst at The NPD Group, told Business Insider.

It’s hard to work out in jeans, so where does denim fit into that equation?

Jeans sales are seeing sharp declines along with the rest of the apparel market, according to The NPD Group’s Maria Rugolo. Denim will have to adapt to fit the current needs.

“Jeans have the opportunity to play up the comfort factor, to play up the stretch that they have,” Rugolo said. “These are the things that we’re going to see help the category.”

Several denim-focused retailers — True Religion, Lucky Brand, and G-Star Raw — have already filed for bankruptcy since the pandemic began. Prolonged store closures and a shift towards casual clothing proved damaging for retailers primarily selling jeans.

It’s a poor turn of events for a category that has seen its ups and downs over the years, but that was seeing some growth before the pandemic. …read more

Source:: Business Insider

      

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