Jay-Z’s Roc Nation and Modern Luxury Media have partnered to launch a multimedia platform and brand called EDITION by Modern Luxury.
Isoul H. Harris has been named the editor-in-chief of the platform, which is set to launch in winter 2021.
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Roc Nation, the entertainment company founded by Shawn “Jay-Z” Carter, and Modern Luxury Media have partnered to launch a multimedia platform and brand called EDITION by Modern Luxury.
Set to launch in winter of this year, EDITION will seek to “amplify and elevate voices that are shaping popular culture” and offer “the first fully multi-platform portal into a world of luxury that celebrates talent from diverse communities,” according to a release sent to Insider.
The platform and brand will feature print and digital journalism, social and experiential activations, and insider content around audio and video storytelling that users can unlock.
Journalist Isoul H. Harris has been named the editor-in-chief of EDITION. Harris is the former editor-in-chief of UPTOWN Magazine, known for its chronicling of affluent African American life and celebrity.
“With EDITION, we have a unique opportunity to define what luxury means now, and also challenge how the world perceives and understands culture. I am beyond excited to help shape a visionary platform that understands the aspirational significance of exploring creativity in the luxury space,” Harris said in a statement.
EDITION will be produced by Modern Luxury Media, which reaches an audience of more than 16 million people, according to a release from the companies.
“Modern Luxury Media has built a legacy of being the premier media company in building brands in luxury that drive influential and aspirational content,” said Desiree Perez, CEO and co-founder of Roc Nation. “We couldn’t think of a better partner to launch EDITION and …read more
Source:: Business Insider