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Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.

In this week’s edition:

The top managers and agents for gaming influencers and streamers

YouTube launches a new tipping feature called Super Thanks

Brands are finding workarounds to TikTok’s new influencer-marketing rules

How an Instagram influencer has booked $700,000 in brand deals this year

And more including inside NBC’s Snapchat news show and a gaming studio’s plan to bring more diversity to the company.

Send tips to aperelli@insider.com or DM me on Twitter at @arperelli.

From left: Brandon Freytag, President of Talent at Loaded, Amber Howard, Head of Talent at TalentX Gaming, Madeline Clark, Talent Manager at Click Management, and Daniel Kang, Co-Head of Gaming/Esports a Underscore Talent

The top talent managers and agents for gaming YouTubers, streamers, and esports players

Gaming content creators saw rapid growth in 2020, with a boost to livestreaming content and viewership in general.

Marketers have taken note. For instance, the share of marketers who plan to use Twitch for influencer marketing more than doubled in the past year, according to a March survey by Linqia.

With this growth, the demand for managers and agents to help gaming influencers, streamers, and esports competitors juggle their success has increased.

My colleague Michael Espinosa and I highlighted some of the top managers and agents who have helped shape the world of gaming creators in 2021.

Here are some takeaways from Insider’s second annual list:

Click Management: an Australian company managing clients like Lazarbeam, which …read more

Source:: Business Insider


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