White Castle is emailing and texting applicants from as many as four years ago
Chains are trying new methods to attract workers, like signing bonuses and drive-thru interviews.
White Castle says it has relatively low turnover even as workers leave the industry.
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Fast-food chains are getting inventive to deal with a tight labor market as sales surge.
White Castle cast a wide net, reaching out to 550,000 past applicants from as far back as 2017, vice president of marketing Jamie Richardson told Insider. The burger chain reached out through text and email, and about 32,000 of the potential workers were interested, The Wall Street Journal reported.
While White Castle declined to say how many of those messages lead to employment, “we’re pleased with the overall result,” Richardson told Insider. This was just one instance of the Ohio chain’s efforts to reach prospective employees. “We’ve had to get more creative about reaching out,” Richardson said.
The entire restaurant industry is struggling to hire and retain workers. The labor shortage in many sectors of the economy is a boon to some dissatisfied retail workers who are suddenly able to shop around for new jobs. Some workers who were furloughed or laid off early in the pandemic may never return to fast food and customer service work. In April, food services and drinking places added 187,000 jobs, and the industry is still 13.5% below its pre-pandemic employment level from February 2020.
Read more: How much should you be paid? Browse more than 250,000 salaries from 250 of the country’s largest firms
In response, fast food chains are holding hiring events, adding extra perks, and, in some cases, raising wages. One McDonald’s in Florida was …read more
Source:: Business Insider