Ryder EVP and CMO Karen Jones says marketers play a crucial role in developing innovative technology products at a company.
Transportation and logistics company Ryder has seen notable growth over the past year and a half.
Ryder EVP and CMO Karen Jones told Insider that growth has stemmed from technological developments.
Jones revealed three ways marketers can boost technology innovation at their organization.
This article is part of the “Innovation C-Suite” series about business growth and technology shifts.
Ryder, the Miami-based transportation and logistics leader, has several primary businesses. These include truck leasing and management, dedicated transportation services for clients, as well as supply chain management and fulfillment solutions. Over the past year and a half, all areas of the company have seen exponential growth, Ryder EVP and CMO Karen Jones told Insider. Jones attributed the progress to a strong focus on developing new technology products that meet customer needs, such as e-commerce, electric vehicles, an asset-sharing platform, and digital supply chain capabilities.
“Of course, nobody wanted a pandemic, but it did serve as an inflection point as far as changing the way we operate and responding to shifting consumer habits,” she said. “It spurred the growth of many innovative technology capabilities.”
At Ryder, Jones was the C-suite leader who volunteered to lead an executive team charged with identifying, evaluating, deploying, and investing in emerging technologies. But she says all marketing leaders can help drive the development of innovative technology products.
“For CMOs, it’s a great time to spread your wings and do things that are different because they are customer-facing, technology-oriented and future-focused,” she explained.
These are three ways Jones suggests marketers can take action to boost technology innovation at their organization:
1. Help the organization focus on the customer and technology.
“Marketers are able to think about …read more
Source:: Business Insider