The Red Rocks Amphitheatre in Denver is starting to admit guests using their palm prints.
The venue will install standalone ticketing kiosks that use Amazon One’s palm-scanning technology.
Until now, Amazon One hasn’t been used outside of Amazon or Whole Foods stores.

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Forget about showing your ticket. The next time you go to a concert, you may be able to get in with a swipe of your hand.

That’s what’s happening at the Red Rocks Amphitheatre in Denver. Amazon announced Tuesday that the entertainment venue is now allowing concertgoers to enter with their palm prints, thanks to Amazon One’s palm-scanning technology.

“Red Rocks Amphitheatre is proud that Amazon and AXS have chosen our iconic venue to debut the Amazon One palm recognition ticketing system,” said Red Rocks spokesman Brian Kitts in a statement to Insider. “This new technology creates a cutting edge experience for fans.”

“We are also excited to bring Amazon One to our clients and the industry at a time when there is a need for fast, convenient, and contactless ticketing solutions,” said AXS CEO Bryan Perez in the press release.

This is the first time Amazon One will be used to admit guests to an entertainment venue. It’s also the first time Amazon One will be available outside of Amazon and Whole Foods stores.

Digital ticketing company AXS will install standalone ticketing kiosks with Amazon One at the amphitheatre, according to the press release. To get in with their palm prints, fans first need to sign up with Amazon One for ticketing at a station in the venue. This step takes less than a minute, and guests can decide whether to register one palm print or both.

Once they’re done, fans go to a designated line for Amazon One users. They hover a palm …read more

Source:: Business Insider


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