Amazon is seeking new delivery partners for Prime delivery jobs.
Amazon has become the third-biggest digital advertising company behind Google and Facebook, hitting $31 billion in ad revenue in 2021.
Under new CEO Andy Jassy, Amazon is shaking up its ad business to attract TV ad dollars. It’s also seeking out new frontiers for ads — including placements in its physical Whole Foods stores. Its growth has also led Walmart, Instacart, Walgreens and other retailers to build their own retail media platforms.
Here’s the latest on Amazon’s moves to expand its advertising business and the growing competition.
Amazon’s ad business is big and growing
Advertising is a tiny sliver of Amazon’s business, but it’s one of the company’s fastest-growing areas, up 32% in the fourth quarter, when it broke out its ad business for the first time. The tech giant continues to cut into advertisers’ search budgets that mostly go to Google. It’s also ramping up its audio and video sales pitch.
Read more: Amazon is building an advertising behemoth — and it’s coming for Facebook
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Amazon’s advertising revenue is booming. Here’s exactly how much its ads cost.
Inside Amazon’s charm offensive to win over big brand budgets from Madison Avenue
Who runs Amazon’s ad business
Amazon has built a team of execs to pitch advertisers, including people like Alan Moss and Colleen Aubrey; and agency and brand vets who work directly with marketers.
Read more: The 26 Amazon execs powering its $31 billion advertising business
Colleen Aubrey built Amazon into an ads …read more
Source:: Business Insider