This year, monthly US social network users will grow at less than half the pace of 2020.
Facebook will experience its slowest growth ever in 2021 at just 0.8%.
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In 2021, the number of monthly Facebook users in the US will increase by less than 1% year over year, the platform’s lowest annual growth rate to date.
In 2021, the number of monthly Facebook users in the US will increase by less than 1% YoY.
Much of this deceleration is due to last year’s faster-than-expected growth of 3.3%, which was driven by changes in media habits during the pandemic. That helped to push future accelerations forward, and as a result, Facebook will see slower user growth for the rest of our forecast period, which ends in 2025.
Facebook’s changing user demographics are also playing a role. The number of users ages 12 to 17 will drop from 9.9 million in 2019 to 9.1 million this year, to 8.2 million by the end of 2025. And the number of 18- to 24-year-old users will fall from 20.0 million in 2019 to 19.1 million this year, to just 17.8 million in 2025.
The “young-person exodus” is hardly a new story for Facebook and continues to depress its overall user growth. While the platform will gain 19.4 million users ages 25 and older between 2019 and 2025, it will lose 4.1 million users ages 12 to 24 during that time frame.
Even so, Facebook will maintain its 60.9% penetration of US internet users through the end of our …read more
Source:: Business Insider