A still from Peloton’s video teasing its forthcoming rowing machine.
Peloton finally teased its upcoming rowing machine, which has been rumored since 2020.
The company still hasn’t revealed the name, price, or release date.
The announcement comes after bleak quarterly earnings and a tough few months for Peloton.
Peloton just gave us our first look at its long-awaited rowing machine.
Peloton instructor Adrian Williams teased the new machine during a keynote address Friday at the company’s annual Homecoming member event, calling it a “game-changer” for users’ fitness routines.
Peloton hasn’t revealed the name of the new machine and hasn’t said when it’ll be available, other than to say it’s “coming soon.” There’s no word on how much it’ll cost, but Peloton’s other connected fitness machines — the Bike, Bike Plus, and Tread — range from around $1,200 to around $2,400.
“Peloton is excited to add this total body workout into its powerhouse arsenal of content,” Peloton said in a blog post.
—Peloton (@onepeloton) May 13, 2022
Peloton’s foray into rowing has been rumored since as far back as 2020, when Bloomberg reported that Peloton was working on a rowing machine. 9to5Google reported last August that Peloton could be building a rowing machine, after spotting language about rowing in an update to its Android app.
In February, The Financial Times reported that Peloton would debut the rowing machine at its Homecoming event and that employees had already been testing the machine at home. The FT reported at the time that the machine will give feedback on the user’s form and that users will be able to take classes taught by instructors both in the studio and on the water.
Peloton cofounder and chief product officer Tom Cortese told The Verge in a recent interview that the rowing machine “feels like …read more
Source:: Business Insider