Disney said visitor spending at its US parks is up 40% from pre-pandemic levels. 
Guests are spending big on tickets, hotels, food and beverage, and merchandise. 
New, paid services that let visitors skip lines are also paying off for Disney, the company said. 

Visitors to Disney parks are spending big these days — even higher than pre-pandemic levels. 

Disney reported second-quarter earnings Wednesday, beating Wall Street expectations on streaming subscriber growth and reporting that revenues from its parks, experiences, and products segment more than doubled compared to last year. And while the pandemic is still impacting Disney’s parks in Asia, its US parks are seeing a major boost. 

CEO Bob Chapek called its domestic parks performance a “standout” in the second quarter due to high volume, plus high guest spending. 

“They continue to fire on all cylinders, powered by strong demand coupled with customized and personalized guest experience enhancements that grew per capita spending by more than 40% versus 2019,” Chapek said. 

It’s the second quarter in a row Disney has reported a 40% jump in spending compared to pre-pandemic times. 

So how are Disney World and Disneyland guests spending so much? A combination of inflated prices and the ability to pay to skip the lines. 

Ticket prices are on the rise
Visitors pose for a selfie at the Disneyland Resort on April 30, 2021 in Anaheim, California.

In February, popular Disney theme park blog WDW News Today reported that Disney raised prices on multiday tickets for guests visiting its Florida parks. Visitors looking to buy passes for between four and 10 days saw an increase of between 2% and 6%, according to the site’s tracking, the first time Disney had made a significant adjustment to ticket prices since March 2019, CNBC reported. 

Specialty experiences cost even more. …read more

Source:: Business Insider

      

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