Aldi rival Lidl sells own-label products that look just like big brands.
Its stores focus on promotions and discounts, with items ranging from Dutch chocolates to leaf blowers.
But the aisles were cluttered, products were in the wrong places, and it was hard to navigate.
German discount grocery chain Lidl is rapidly expanding stateside. It opened its first US store in 2017 and reached the 100-store milestone three years later. Aldi, in comparison, has more than 2,100 stores in the US.A Lidl store in Poland.
Beata Zawrzel/NurPhoto via Getty Images
Sources: Lidl, Lidl, Insider, Aldi
Globally, Lidl has more than 11,500 stores in around 30 countries. I visited a Lidl store in the UK, where the company has more than 800 locations. I’d shopped at Lidl occasionally, but had never been to this particular store in Limehouse, London, before.The exterior of a Lidl store in Limehouse, London.
Though the store wasn’t huge, it had its own large parking lot.The parking lot of a Lidl store in Limehouse, London.
The outside area of the store was dedicated to gardening products.The exterior of a Lidl store in Limehouse, London.
You had to go through separate doors to get in and out that reminded me a bit of airport security …The entrance of a Lidl store in Limehouse, London.
… and once in, you had to pass through a turnstile, too. It’s not often you encounter one of these in a grocery store, and I wasn’t sure what the purpose of it was.The entrance of a Lidl store in Limehouse, London.
The first thing inside the entrance was a pile of instant barbecues next to bags of charcoal, a stack of shopping baskets, and a stray yellow cone that didn’t seem to be protecting people …read more
Source:: Business Insider