On an average day, Sean Ferraro sells 30 to 40 pizzas.

A restaurant boss launched a side hustle of selling pizzas from a boat to people in Tampa Bay.
Sean Ferraro shouts down a megaphone and wears a flowery hat to attract swimmers’ attention.
The side job has only boosted sales by 5%, but more people are dining in the restaurant, he said. 

Swimmers and sunbathers on Florida’s west coast are getting a rather delicious surprise this summer.

It’s all thanks to Sean Ferraro, boss of Madison Avenue Pizza in Dunedin, who decided to take his business down a different path.

Ferraro told Insider that he and his colleagues joked about him buying a boat and incorporating it into his pizza restaurant, a two-minute drive from the beach.

One day while searching on Facebook Marketplace, a small, lightweight boat — also known as a skiff — popped up, which Ferraro thought would be perfect for the job. He bought the boat, restored it, and fitted it with heated pizza bags in time for the summer season.

Now, he’s known as the Pizza Skiff Guy in Tampa Bay.

Ferraro is known as the Pizza Skiff Guy in Tampa Bay, Florida.

On Saturdays, Ferraro can be heard trying to attract the attention of hungry sunbathers to whom he can sell his $20 fresh pizza. He’s become known for shouting down his megaphone while driving around the small islands wearing a bright, flowery hat. When he first started, people looked at him like he was weird. 

Now, the brand is now recognizable across Tampa Bay, according to Ferraro.

“I have to reassure people I’m not making these at my house or in the back of a van or something, it’s actually coming from a real pizzeria,” he said.

More than 70 boats carrying around eight people each anchor around one of the islands …read more

Source:: Business Insider


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